Project Description
When developing my personal logo and branding, I strived to use the same playful "hidden Easter egg" approach that I use to insert symbolism and conceptual components into a lot of my work.
—
This star vector shape is significant to me because I use it in a lot of my designs and even have a tattoo of it.
—
The circuitry included in the back of my business card was also a conscious choice, representing both literal connection and the technological component of my work, particularly my appreciation for digital tools' ability to produce glitches and other unique visual manipulations not easily replicated with analog mediums.
—
The use of silver foil on the front of my card was also a conscious choice as it allows a viewer to see their own reflection in the bounds of the letterforms and stars; a nod to my appreciation and curiosity about the reflective/introspective conversations made possible by design.
Creative Process
